June 5, 2020

Using Tech Tools to Create Great Content, with Greg Fowler

Episode 95:

Real Estate Tech: What You Will Learn:

  • How Greg’s career led him to specialize in the intersection of technology and real estate
  • What advice, support, and real estate tech Greg and the team at Lion Bolt Media provide their clients
  • Why targeting everything and everyone with your content isn’t as effective as being highly focused
  • Why hiring a copywriter to do your real estate copy can improve the quality of your content
  • How market testing can help you refine and rework your efforts and create stronger digital content
  • How Greg sources photographers and videographers in local markets by leveraging his relationship network
  • Why using the right real estate tech tools and social platforms to reach your target demographic is key
  • Why using Facebook marketing can be powerful, but why it has to be used correctly to be effective
  • How tools like conversion funnels can help you convert website traffic into business

Real Estate Tech Tools for Powerful Marketing

Greg Fowler is a marketing expert who specializes in technology and real estate. He is the host of the Real Estate Titans podcast and the founder of Lion Bolt Media, a consulting firm that specializes in helping real estate professionals leverage the many real estate tech tools and social media marketing strategies to generate leads and attract more clients. Greg brings more than 18 years of sales experience and vast expertise in digital marketing to the real estate industry, and his insights into how to use (and how to not use) these tools are sure to be invaluable for your business’s digital presence!

The Secret is Great Content

The content you create for your audience should be attractive, offer value, and look professional. One of the strategies that Greg recommends is for you to lean into your strengths and hire out your weaknesses. For example, if you’re great at writing, fire up that blog! But if writing isn’t one of your strong suits, consider hiring a professional copywriting expert to help you turn your thoughts and ideas into polished, professional content. Not only will this help ensure that your message comes through loud and clear, but it can also help you establish your reputation in your marketplace! The most effective content is focused and has a clear audience in mind. Market-testing your content and gauging how it is being received by your audience can help you further refine your message and determine what will work best for you. The best real estate tech tools in the world are only as useful as the content you’re feeding through them, so it’s worth taking the time to get it right!

Picking the Right Tool for the Job

While some real estate tech tools may be fairly universal (YouTube for video content or Google for Search Engine Marketing, for example), when it comes to social media platforms, they aren’t all created equally. As Greg explained, Facebook has an older and far larger user demographic than Instagram, for example. With social media communication platforms like Facebook, Twitter, Instagram, and the like, tailoring your content to the average user demographic is one of the important ingredients for success. It’s also important to work with trusted and experienced partners to help you truly make the most of your efforts. Even if you’ve tried marketing on Facebook with little success in the past, an experienced digital marketer can help you find the sweet spot for your campaign. Often, past results have more to do with not tailoring the marketing to the platform than they do with the platform itself.

Real Estate Tech | Using Tech Tools to Create Great Content

Photo by Ken Tomita from Pexels

About Greg Fowler

With over 18 years in the sales industry from Title to Tech, Greg Fowler works closely with his partners to help grow their businesses by leveraging the most cutting edge technology and digital marketing solutions from around the world. Greg has become one of the foremost experts in real estate tech, tools, and trends. His dedication to constant education and research has enabled him to help countless partners across the country become top producers and accelerate their overall growth in real estate to the highest levels. Ambitious, passionate, and loyal, Greg has left an indelible mark on the industry and won over many fans and clients impressed by his online marketing knowledge, energy, and professionalism.

Throughout his childhood, Greg lived all over the world as his father is a software engineer who frequently got recruited and promoted. Prior to Colorado Springs, Greg has lived in Washington State, England, and Connecticut. When he is not working he enjoys spending time with his beautiful wife, family, and close friends. Some of his hobbies include fitness, hiking, discovering new exciting restaurants, traveling the world, reading, and watching movies. He looks forward to continually growing, learning, and striving to become better at everything in his life.

Quoting Aristotle, Greg values excellence in the workplace, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

How to Connect with Greg Fowler:

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