Communication Strategies for Modern Real Estate Agents, with Kelli Phillips

Episode 68:

For Kelli Phillips, real estate is about more than just selling houses; it is about helping families achieve their goals. Her philosophy is simple. Give value, try to help every person you meet, and sales will come as a byproduct. By providing her clients with an unforgettable experience, she then grows her referral business. It’s the law of reciprocity, and the cornerstone of her business model, and it works!

Several years ago, Kelli realized that she couldn’t go it alone, so she made a decision to grow a team of like-minded professionals who could better serve her clientele through specialization. Each agent has their strengths, and they leverage this. Focusing on their gifts, and what they’re truly passionate about, allows them to serve where they best fit.

Each and every day she is honored that clients place their trust in her to advise them in buying and selling one of their most important investments ~ their home. Exceptional service, honesty and integrity are the foundations of their day-to-day dealings with people. Their clients deserve nothing less than the best they can give!

Kelli has worked extremely hard to become one of the top Realtors in Northwest Atlanta. The knowledge and local expertise that she gained from managing a Keller Williams market center for several years, combined with numerous sales transactions are undoubtedly the biggest competitive advantages that she offers her clients. She also compliments her real estate experience with a background in marketing, and a marketing/business education from Western Kentucky University.

Kelli has a passion for education and mentoring new agents. She enjoys speaking and training both new and seasoned agents. As a leader for her local Board and a volunteer at the state level, she continually gives back to the profession she loves so much.  For more information about having her visit your area for speaking or training, visit

Kelli has been married for 27 years and has 3 sons and one daughter-in-law. In her free time, she enjoys spending time with family, hiking, organic gardening and volunteering with various ministry organizations.

What You Will Learn:

  • Kelli’s transition from part-time stay at home mom into real estate
  • Kelli’s journey from sales into management and leadership
  • The importance of consistent conversation with your clients and prospects
  • How to prioritize revenue-generating activities
  • The transformation of communication and brand strategy in real estate
  • How Kelli’s maintains her brand
  • Kelli’s approach to coaching and mentorship
  • Book Recommendation: “The Best Yes” by: Lysa TerKeurst

Additional Resources:

Communication Strategies for Modern Real Estate Agents

Pick Up the Phone!

Conversations create closings—the more conversations you have; the more likely you are going to build connections that lead to conversations about real estate. Kelli Phillips got into real estate in 2003, and if one thing has remained constant since Day 1, the significance of communication in the growth of your business. People do business with who they know, like, and trust. In order to build that trust, you must communicate with people. So pick up the phone as often as possible, and get out and see people!

New Media, Same Conversations

Picking up the phone is a simple, effective tactic if you are willing to do it. But today, communication is a different animal. It is hard to get someone’s attention, but you can design a message that packs a bigger punch. Social networking, cell phone usage, and media consumption habits directly influence how clients interact with our brands, so it’s important to try and use that to your advantage.

Create Stronger Connections

You can create video walkthroughs and build digital marketing campaigns with ease. You can send your clients DMs on Instagram. The tools are changing but the goal is still the same; you want to have conversations that will help you win the day. The only difference is the number of ways you can start them. Listen to my podcast episode Communication Strategies for Modern Real Estate Agents, with Kelli Phillips to learn more. Cheers!