January 23, 2020

Boise Real Estate Market | Invest in Yourself to Achieve Success in Real Estate, with Christina Ward

Episode 73:

Boise Real Estate Market | Put in the Legwork

By her late twenties, Christina Ward had already established herself as a premier agent in the Boise real estate market. But it was a hard fall when the great recession of 2008 hit. For all of us, the recession was a test of will—but Christina saw an opportunity to let her grit and determination to shine through. Instead of wavering in self-pity, Christina nearly broke the bank to attend a professional development seminar. She went from zero closes in five months to seven closes in one month; proof that whenever you’re feeling stuck, you can always invest in yourself!

No Substitute for Grit and Determination

We all know what we could be doing or should be doing to grow our businesses, but it will only make a difference if you put in the legwork. Christina has been relentless on the phones; she hired a coach and an assistant; she stayed in touch with the database to remain top of mind. By identifying a strategy and team configuration that worked for her, Christina built a powerful presence in the Boise real estate market and doubled her business in a year. Sometimes we are the only thing in our way, but there are measures you can put in place to move past that.

Simple Rules

As you know, we are big fans of ‘simple rules’ here at Pursuing Freedom. Christina designates what she is going to do and when she is going to do it, leaving space to ebb and flow instead of filling every hour to the brim. Unless it is an emergency, Christina doesn’t take appointments in the morning and she doesn’t do business development activities on Wednesday or Friday so she can spend time with her kids. We all got into this to attain time and financial freedom—putting a small amount of structure and discipline in place will help you maximize both, while simultaneously increasing revenue producing activities! The age-old adage could not be more truthful: work smarter, not harder! It is the reason Christina dominates the Boise real estate market.

About Christina Ward

As a top producing agent in Boise, Christina has excelled in helping buyers, sellers and investors meet their goals. In 2013, she was named one of Real Trends Top 3 individual agents in Idaho. Christina also received the Idaho Business Review 40 Under 40 Award in 2011. She is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. In 2017 the team was ranked in the top 20 real estate teams in the state by Real Trends. Christina and her husband Lane were #1 in KW Cares contributions (a charity that helps their peers in need) in their market center in 2017. Christina has closed over 800 transactions in her 13 year career with more than 570 of those closing in the last 5 years. 85% of her team’s sales come from referral or repeat business. Christina was a college athlete who loves to win, while also serving her clients and sharing what she learns with others in the industry. In addition to her many professional endeavors, Christina is married to Lane Ward and has two kids, Spencer and Emma.

Designations/Awards: 2011 Idaho Accomplished Under 40 Recipient, Associate Broker, Realtor, Circle of Excellence Recipient

What You Will Learn:

  • How Christina pulled herself out of the recession and started killing it in the Boise real estate market
  • How Christina doubled her business by putting the right team members in place
  • How Christina maintains consistency in her lead generation activities
  • How to avoid burnout by implementing simple rules that help you schedule smarter
  • The importance of permitting yourself to enjoy the freedom and flexibility of real estate

Additional Resources: