August 1, 2025

Mallory Bogard

Episode 277: From Emu Farm to NYC Powerhouse: How Mallory Bogard Scaled a $200M Real Estate Team

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Listen in as Erin and Mallory discuss:

  • How Mallory scaled from helping with a few apartment sales to running a $200M team — in just 7 years.
  • How she spent two full years learning the basics and building a real business foundation before scaling.
  • How her team thrives on clear SOPs, post-deal roadmaps, and constant refinement (even after success).
  • How hiring the right assistant changed her life — but she had to go through several wrong fits to get there.
  • How wins don’t magically lead to more business — you must outflow, take action, and keep the momentum going.

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About

Mallory Bogard is co-founder of the Bogard New York Team, a top real estate team in New York City at SERHANT. Mallory began her real estate career in 2016. Prior to real estate, Mallory held an esteemed 10-year career in timepieces, overseeing international markets and global growth for a leading timepiece company. She traveled extensively, analyzed local market sales and viability, and positioned brands in other countries for maximum success. Prior to that, she worked on seasonal branding for a fashion house licensed for timepieces for Marc by Marc Jacobs, DKNY, Burberry, Diesel, Michael Kors, and more. Mallory’s specializations include brand-positioning, business development, and leadership.

By her 2nd year in real estate, Mallory achieved her first large feat, signing up her first new development; by year 3, she was an associate broker; and by year 4, she had garnered over $100 million in sales. She has laid the business foundation for business growth in team operations, and now she trains, leads, and manages other agents into successful careers in real estate with the founding principals: hon­esty, integrity, and work to uplift the industry of professional real estate salespeople, by growing the next generation of agents to do the same.

Mallory is frequently a guest speaker at her alma mater, the University of Oklahoma, podcasts, and real estate panels and events, speaking on “Dreaming Bigger”, her journey

from growing up on an emu farm in Oklahoma to leading one of the fastest-

growing real estate teams in New York City. When Mallory isn’t working, she loves mentoring young professionals, visiting family in Oklahoma, and eating at new restaurants around New York City.

How to Connect With Mallory